reza shirzadi; Seyed Mohammadhosein Razavi; Saeed Amirnejad; Nasrollah Mohammadi
Abstract
The purpose of the present study is to examine the challenges of growing and developing championship sports based on land preparation and strategies. This qualitative study was conducted through semi-structured interviews with 16 people including professors and experts who were selected by targeted sampling ...
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The purpose of the present study is to examine the challenges of growing and developing championship sports based on land preparation and strategies. This qualitative study was conducted through semi-structured interviews with 16 people including professors and experts who were selected by targeted sampling method. The state-of-the-art method was previous research articles and open interviews.To examine the face and content validity, they presented robust findings to their clients and analyzed their findings and their views. In order to assess validity, transferability, and verifiability, they presented strong findings to the participants and tested their theory and their opinions. The method used for reliability was the in-house agreement method. The mean of intra-subject agreement was reported to be 0.88. According to the findings, there were 43 open source codes that were categorized into 14 concepts. The concepts were grouped into five main indicators. Environmental, managerial and land use planning issues were identified as challenges for the growth and development of championship sport based on land use planning. Establishing R&D system and support strategies are effective strategies for enhancing championship-based sport. Finally, it should be noted that in order to achieve the development of championship sport based on land planning, different indicators should be considered and development of championship sport should be planned based on land prepration.
tahere ebrahimipoor; Saeid Amirnezhad; Seyed Emad Hosseini; Maziyar Kalashi
Volume 5, Issue 2 , November 2016, , Pages 77-86
Abstract
The main goal of this study examines the relationship between brand identity whit loyalty fans Esteghlal and Persepolis teams In Mazandaran province. The method of present study Descriptive and correlational and its statistical population are fans Esteghlal and Persepolis That sample size of 385 with ...
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The main goal of this study examines the relationship between brand identity whit loyalty fans Esteghlal and Persepolis teams In Mazandaran province. The method of present study Descriptive and correlational and its statistical population are fans Esteghlal and Persepolis That sample size of 385 with method cluster randomized in the local area, West, Central and East provinces were selected. From a researcher made questionnaire brand identity that derives from standard questionnaire of Khodadadi (1393) that consists of nine questions in three dimensions and Customer loyalty questionnaire of Allen (1990), That consists of 12 questions in two dimensions has been used.Order to estimate the content validity questionnaire from opinions of the sport management professors and relevant experts has been used and its reliability using the Cronbach's alpha coefficient (brand identity 0/721 and Customer loyalty 0/720) were obtained. Descriptive statistics was used to describe study variables and to analyze the test data and the Pearson correlation coefficient and regression of KS. Analysis results showed that there is a direct correlation between brand identity and loyalty of fans (p= 0/001) and all three dimensions of brand identity have a positive impact and significant to the brand loyalty. According to the research results calls for more attention both managers and club officials, the improvement subscale of the brand credibility and brand loyalty seems necessary.
