In collaboration with Payame Noor University and Scientific Association of Sports Management of Iran
An Analysis of Relationship between Arousal, Pleasure, Attitude toward Advertisements, Consumers’ Future Intention in Sport Service (University of Tehrans’ students case study)

Mohsen Behnam; Tanaz Tousi

Volume 2, Issue 3 , March 2014, , Pages 47-60

  The purpose of this study was designing the consumers’ responses model of sport service to the affective Advertisements. Method research was descriptive - correlational. The statistical population consisted of all the of students University of Tehran. For sampling, we selected 440 students based ...  Read More