In collaboration with Payame Noor University and Scientific Association of Sports Management of Iran
Presenting the development paradigmatic model of Factors affecting brand narcissism in the sports industry.

zahra bozorgzadeh; Abolfazl Farahani; farideh ashrafganjouei; Ali Mohammad Safania; mohsen bagherianfarahabadi

Volume 11, Issue 1 , July 2022, , Pages 107-119

  purpose of this study was to identify the factors affecting brand narcissism in the Iranian sports industry.A qualitative research method based on a descriptive-survey strategy based on the Charmes-based data theory. The statistical population of the study consisted of all sports marketing experts and ...  Read More

Identifying the effective factors of sports entrepreneurship in Iran

Ameneh Nikouei; Mohammadreza esmaili shazandi; farideh ashrafganjouei

Volume 10, Issue 2 , November 2021, , Pages 77-88

  The main purpose of this study was to identify the effective factors of sports entrepreneurship in Iran. The type of research was fundamental and qualitative. The statistical population consisted of 16 different experts. Sampling was performed using purposive sampling method. To collect data in this ...  Read More

Designing Ambush Marketing Model of Iranian football premier league

Maedeh Shafizadeh; Abolfazl Farahani; Farideh Ashrafganjouei; alimohamad safania; Mohsen Bagherian Farahabadi

Volume 9, Issue 4 , April 2021, , Pages 53-70

  Designing ambush marketing model in Islamic Republic of Iran Football Premier LeagueNowadays, one of the main factors influencing economy in the world is sport. For this purpose, in recent years, commercial support of athletic events has increased continuously. It is believed that popularity of marketing ...  Read More