sports marketing
roghayeh sarlab; zahra Alipour Nadinlouie
Abstract
The e-sports industry has as a business the necessary potential for development and revenue in Iran. So, it is very necessary to study this issue from the field of sports industry. The method of the present research is applied in terms of purpose and in terms of methodology it is of mixed type (qualitative-quantitative) ...
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The e-sports industry has as a business the necessary potential for development and revenue in Iran. So, it is very necessary to study this issue from the field of sports industry. The method of the present research is applied in terms of purpose and in terms of methodology it is of mixed type (qualitative-quantitative) and is done in the field. The statistical population includes computer game specialists, gamers, business actors and sports management professors. organized interviews were used to identify important indicators of the business environment. In the qualitative section, questionnaire Compiled with the help of experts (N=13) and in three stages of the Delphi method. In this way, the research findings were presented to the participants and the text of the theory was applied by them during three stages of study and their points of view. The number of case samples in the quantitative section was 82 people. The modeling was performed within the framework of the Osterwalder (2004) canvas model with the help of Smart PLS software. The results showed that the business environment of Iran's e-sports industry is positive and significant. Among the components studied, key partners have a strong and positive effect on the key activity, key resources and cost structure. The distribution channel also has a strong mediating role in the impact of value proposition on customer segments.
roghayeh sarlab; Saeed Rasekh
Abstract
recent decades, the sports industry, as one of the new industries, has played a productive role in the international economy and has been more effective for macroeconomic investments for any country.The relative advantage of sports goods is one of the above. To determine the most important business partners ...
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recent decades, the sports industry, as one of the new industries, has played a productive role in the international economy and has been more effective for macroeconomic investments for any country.The relative advantage of sports goods is one of the above. To determine the most important business partners of Iran, the commercial share of countries in the field of sports goods during 5 years was used. Then, using the Revealed symmetric comparative advantage index, Lafay, Balasa (export) and Proudman and Reading index, the comparative advantage of each country was examined. On average, Bulgaria and Austria had the highest competitive advantage in the export of boats, China in the export of shoes, clothing and miscellaneous goods, and Germany in the export of boats and sporting rifles, based on the Balasa index and the Revealed symmetric comparative advantage. The Proudman and Reading indices also showed that Indonesia had the highest competitive advantage in footwear exports, Iran in clothing exports, the Netherlands in boat exports, Germany in arms exports, and Korea in exporting miscellaneous goods.
