In collaboration with Payame Noor University and Scientific Association of Sports Management of Iran
Investigation of The Sustainable Development of Sport Tourism in Guilan Province Using Prescott-Allen Method

Mohammad Deheshti; Javad Adabi Firouzjah; Mehdi ‎Fattahzadeh Fashkhami

Volume 11, Issue 1 , July 2022, , Pages 61-73

  This study was conducted with the aim at investigating the sustainability of sport tourism in Guilan province from the perspective of sport tourists and the host community. The statistical population was all local residents and sport tourists who had traveled to Guilan province (cities of Fooman, Shaft, ...  Read More

The role of social media marketing on purchasing intention and loyalty of sport recreational centers customers based on the Uses & gratification theory

Mohammad Deheshti; Javad Adabi Firoozjah

Volume 10, Issue 3 , March 2022, , Pages 23-34

  Growing interest in social media marketing in the sports industry, especially among sports entertainment complexes, has led to this research to identify the characteristics of social media marketing activities, and check out the relationship between the theory of the Use & Satisfaction, purchase ...  Read More