In collaboration with Payame Noor University and Scientific Association of Sports Management of Iran
sports marketing
Identifying and Ranking Factors Influencing Promotion the personal brand image ) Case Study: champion athletes in East Azarbaijan province

daryush marefat; akbar faridfathi; maryam farid fathi

Volume 12, Issue 4 , June 2024, , Pages 43-52

  The present study was conducted with the aim of identifying and ranking the factors influencing the promotion of the personal brand image among the champion athletes of East Azarbaijan province. The research is applied research in terms of purpose and descriptive-analytical research in terms of execution ...  Read More

The role of Fashion on the young girls tendency towards sport and fitness

sara keshkar; Negar Sattar; Akbar FaridFathi

Volume 6, Issue 1 , August 2017, , Pages 33-41

  Today paying attention to sport, beauty, fashion and also demonstration of cultural aspects of body and beauty through media, made everyone tend to have beautiful body. So the purpose of this research was to investigate the role of fashion on girl's tendency towards physical fitness and sport. The research ...  Read More