In collaboration with Payame Noor University and Scientific Association of Sports Management of Iran

Document Type : Research Paper


assistant professor of Allameh Tabataba'i university


Today paying attention to sport, beauty, fashion and also demonstration of cultural aspects of body and beauty through media, made everyone tend to have beautiful body. So the purpose of this research was to investigate the role of fashion on girl's tendency towards physical fitness and sport. The research method was descriptive- survey. The population was the whole female students who habituated in AllamehTabataba’I university dormitories (N=1430). Sample size was determined (n= 320) using Morgan sample size table. The research tool was a researcher- made questionnaire and its validity was approved by 15 sociologists and sport management experts and its reliability (α= 0.88) was suitable.Results showed that girls tendency to fashion can predict their tendency to fitness. TV. Fashion demonstration can predict the possibility of girls tendency to fashion and fitness (R=0.298, pFashion can make girls tend towards fashion and fitness.This tendency can also make girls to take part in sport activities. So sport organization authorities can gain benefits from fashion towards motivating society to sport activities and also to design clothes according to our social values to attract girls to physical fitness activities.


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