Mehdi Aliyari; Gholamreza Shabani Bahar; Habib Honari; Gholamali Kargar; Javad Shahlaee
Abstract
The purpose of this study was to identify the factors affecting the entry of athletes into the world of politics. The study was conducted qualitatively with a thematic analysis approach. Participants in the interview were selected through purposive sampling. The interviewees consisted ofall experts with ...
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The purpose of this study was to identify the factors affecting the entry of athletes into the world of politics. The study was conducted qualitatively with a thematic analysis approach. Participants in the interview were selected through purposive sampling. The interviewees consisted ofall experts with scientific background (professors of sports management), executive (managers and sports experts) and sports (professional athletes with a history of political activity). From the analysis of the interviews, 31 sub-categories were obtained, which were divided into 6 main categories: individual and family factors, professional backgrounds, contextual factors, organizational factors, supportive factors and media factors. These issues were summarized in the concept of "factors affecting the entry of athletes into the world of politics’. The results can be used to complete the theoretical foundations of this field. Also, the results of this research can act as a roadmap for relevant organizations and athletes, which will result in productivity in the individual and social dimensions.
Morteza Motahari; Habib Honari; Neda Heshma; Fereshteh Boyouni
Abstract
The purpose of this study was to determine the effect of training and workgroups on mediating the role of organizational commitment on empowerment to predict the job performance of selected sports federations and design its model. The research method is based on a paradigm and considered as trans-positivist ...
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The purpose of this study was to determine the effect of training and workgroups on mediating the role of organizational commitment on empowerment to predict the job performance of selected sports federations and design its model. The research method is based on a paradigm and considered as trans-positivist research. In terms of strategy and hypotheses, it is descriptive-survey and causal. The statistical population of the study includes the employees of Sports federations in iran. The sampling method in current study was Simple Random Sampling. The cluster sampling method and sample size were determined 115 by Sample Size Determination in Structural Equations and by preprocessing. The validity of the questionnaires were evaluated based on the experts’ opinions in the field of sport management in terms of form and content. After some modifications, the Content Validity Index (CVI) and Content Validity Ratio (CVR) were calculated.The reliability was tested by Cronbach’s alpha Coefficient. The results of data analysis by SPSS and SmartPLS software packages revealed that the Staff training has a significant positive effect on staff empowerment (β = 0/416, t.value = 5.497). On the other hand, organizational commitment has a significant effect on empowerment (β = 0.422, t.value = 5.643). Finally, empowerment influences the job performance of selected sports federations through the influence of training, teamwork, and mediating organizational commitment (β=0.404,t.value=6.002). The variables of staff training and organizational commitment have a very moderate contribution to predicting the empowerment behavior of the staff of the selected sports federations.The adequacy of model was also estimated by the Goodness of Fit test (GOF=0.50), which was an acceptable value.
tahereh seifi; noushin esfahani; Habib Honari
Volume 4, Issue 2 , December 2016, , Pages 87-101
Abstract
Sport environments to advertise goods and services are the most appropriate environments. On one hand, sport has very contact and other various media are very interested in activities in sport. For this reason, many investors are interested in investing in this environment, but whether this activity ...
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Sport environments to advertise goods and services are the most appropriate environments. On one hand, sport has very contact and other various media are very interested in activities in sport. For this reason, many investors are interested in investing in this environment, but whether this activity was effective or not , the answer to the question will continue presence venture capital. The purposes of this study were to determine the effectiveness of sponsorship on Mahram brand equity as sport sponsorship. The method of research was correlation- survey conducted. The population sample consisted of 272 fans of Mahram basketball team matchs in the Premier League 1391. Research tool was researcher made questionnaire with 69 closed questions. Cronbach's alpha reliability test was up to 0/92 . In this study sponsorship has a significant effect on 6 factors that predicting customer based on brand equity (CBBE). The 6 factors are, salience, brand image, performance ,judgment ,feeling and resonance that have a direct effect on brand equity. The binomial test status and financial support to all elements of each factor has a significant effect . Mahram sponsorship has a positive effect on customer-based brand equity. So that the current stuation mahram brand equity, Mahram managers are able to adopt proper policies to promote their brand.
