In collaboration with Payame Noor University and Scientific Association of Sports Management of Iran
Application of Action and Strategic Position Assessment Matrix (SPACE ANALYSIS) IN SPORT BUSINESS (Case Study: Swimming Pools)

Davood Moodi; Mahdi Talebpoor

Volume 7, Issue 4 , May 2019, , Pages 57-66

  The purpose of this study was to evaluate the performance evaluation matrix and strategic position (SPACE analysis) in sport businesses in South Khorasan Province. The method of research is based on the method of data collection, the mixed method (qualitative-quantitative) and on the basis of the purpose, ...  Read More

The Role of Competitive Advantage in Customer Satisfaction of Swimming Pools

Seyede Azra Mirkazemi

Volume 6, Issue 1 , August 2017, , Pages 89-96

  The purpose of this study was to investigate the role of Competitive Advantage in Customers Satisfaction of Birjand's swimming pools. The research method was a cross-correlation. 214 customers of Birjand Pools completed 2instrument of this study: Competitive Advantage questionnaire (Hoseini,2011, α=0.87) ...  Read More