Application of Action and Strategic Position Assessment Matrix (SPACE ANALYSIS) IN SPORT BUSINESS (Case Study: Swimming Pools)

Moodi, Davood; Talebpoor, Mahdi

doi:10.30473/arsm.2019.39883.2693

Document Type : Research Paper

Authors

Davood Moodi ¹
Mahdi Talebpoor ²

¹ student of sport management, Faculty of Sport Sciences Ferdowsi University of Mashhad

² Professor of Physical Education, Faculty of Sport Sciences, Ferdowsi University of Mashhad

https://doi.org/10.30473/arsm.2019.39883.2693

Abstract

The purpose of this study was to evaluate the performance evaluation matrix and strategic position (SPACE analysis) in sport businesses in South Khorasan Province. The method of research is based on the method of data collection, the mixed method (qualitative-quantitative) and on the basis of the purpose, is a type of applied research. The statistical population of the study included 48 managers of swimming pools in southern Khorasan province. The research tool was developed based on experts' opinions, exploratory study and rewriting of the basics and similar studies by the researcher, which determines the strategic position of the swimming pools in South Khorasan province in four indicators: financial strength, competitive advantage, environmental stability, and the power or attractiveness of the industry. To ensure the validity of the questionnaires, after compiling them, the opinions and tips of the professors in the field of sports business were used. The reliability of the questionnaires was also obtained using Cronbach's alpha coefficient (α = 0.88). Data were analyzed using descriptive, inferential statistics (Friedman test, Kolmogorov-Smirnov test), position analysis and strategic action matrix. The results indicate that the strategic position of sports businesses is in a competitive position And managers to maintain a business position, vertical integration strategy with high, vertical integration down, market penetration and market development.

Keywords

20.1001.1.23455551.1398.7.4.5.4

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Applied Research in Sport Management

Application of Action and Strategic Position Assessment Matrix (SPACE ANALYSIS) IN SPORT BUSINESS (Case Study: Swimming Pools)

References

References

Volume 7, Issue 4 - Serial Number 28
Spring 2019
May 2019
Pages 57-66

Application of Action and Strategic Position Assessment Matrix (SPACE ANALYSIS) IN SPORT BUSINESS (Case Study: Swimming Pools)

References

References

Volume 7, Issue 4 - Serial Number 28Spring 2019May 2019Pages 57-66

Volume 7, Issue 4 - Serial Number 28
Spring 2019
May 2019
Pages 57-66