In collaboration with Payame Noor University and Scientific Association of Sports Management of Iran
The role of integrated marketing communications (IMC) in consumer buying behavior in sports books in Iran

Leila Izadparast; Mohammadreza Esmaeili; Jasem Manouchehri

Volume 7, Issue 4 , May 2019, Pages 11-20

https://doi.org/10.30473/arsm.2019.43284.2832

Abstract
  The purpose of the study was to investigate the role of integrated marketing communication (IMC) in consumer shopping behavior in sports books in Iran. The present research is a descriptive correlational research. The statistical population included all publishers, sellers and buyers of sports books. ...  Read More

Designing the Model of Sports path And Career Transition In professional wrestlers

Rahim Ramezannejad; Ali Ashkani; Hamid Reza Goharrostami

Volume 7, Issue 4 , May 2019, Pages 21-36

https://doi.org/10.30473/arsm.2019.36621.2556

Abstract
  The purpose of this research was consideration of effective factors on passing of occupational-athletic path among famous wrestling. The research method is descriptive-correlative. Statistical population includes specialists in research field. Statistical sample were deans, managers, experts, coaches ...  Read More

The Model of relationship between creativity, customer relationship management and customer loyalty management Sport clubs

Rasool Nazari; Mohammad Ali Ghareh; Shiva Asadolahi

Volume 7, Issue 4 , May 2019, Pages 37-44

https://doi.org/10.30473/arsm.2019.5706

Abstract
  Objective: The purpose of this study was to model the relationship between creativity, customer relationship management and customer loyalty management and sports clubs.Methodology: The study was descriptive and correlation. The population was all managers of Isfahans fitness and sport clubs. The number ...  Read More

Developing a knowledge management model based on the organizational readiness of the staff of the Ministry of Sports and Youth

Soheila Majlesi Ardehjani; Gholam Reza Shabanibahar; Majid Soleimani; Habib Honari

Volume 7, Issue 4 , May 2019, Pages 47-56

https://doi.org/10.30473/arsm.2019.5707

Abstract
  The purpose of this study was to develop a knowledge management model based on the organizational readiness of the staff of the Ministry of Sports and Youth. This research was correlational and its data were collected using a questionnaire The statistical population includes all employees of the Ministry ...  Read More

Application of Action and Strategic Position Assessment Matrix (SPACE ANALYSIS) IN SPORT BUSINESS (Case Study: Swimming Pools)

Davood Moodi; Mahdi Talebpoor

Volume 7, Issue 4 , May 2019, Pages 57-66

https://doi.org/10.30473/arsm.2019.39883.2693

Abstract
  The purpose of this study was to evaluate the performance evaluation matrix and strategic position (SPACE analysis) in sport businesses in South Khorasan Province. The method of research is based on the method of data collection, the mixed method (qualitative-quantitative) and on the basis of the purpose, ...  Read More

Evaluation of sports Products marketing in Tehran based on the SWOT model and AHA model

Masoume Hosseini; Leila Ghorbani Ghahfarokhy

Volume 7, Issue 4 , May 2019, Pages 67-74

https://doi.org/10.30473/arsm.2019.38686.2652

Abstract
  Evaluation of sports Products marketing in Tehran based on the SWOT model and AHA modelAbstractThis research Was Performed With purpose Evaluation of sports marketing in Tehran based on SWOT model and provide a sports product marketing strategy for the Marketing Department of Sports and Youth ministry. ...  Read More

Social implications of the presence and success of Muslim veil women in international sporting events: qualitative study

Mona Farzadfar; Bahram Yoosefy; Shahab Bahrami

Volume 7, Issue 4 , May 2019, Pages 75-86

https://doi.org/10.30473/arsm.2019.39080.2662

Abstract
  "Hijab" is one of the most valuable cultural and social phenomena in Iranian-Islamic civilization, its history dates back to the arrival of Islam, but in Islamic culture it reaches the height of its excellence and value.The hijab and chastity of the religious phenomenon is an important value in Islamic ...  Read More

Designing a model of participation in recreational sports with a social marketing approach

Ehsan Tatari; Mohammad Ehsani; Rasool Noruozi Seyed Hosini; Hashem Kuzechian

Volume 7, Issue 4 , May 2019, Pages 87-98

https://doi.org/10.30473/arsm.2019.37234.2582

Abstract
  The purpose of the present study was to design a model of participation in recreational sports with a social marketing approach. The population of the study is consisted of the entire public sports boards and the sports organizations of municipalities of capital of provinces. Sampling was done through ...  Read More

The causal relationship between dimensions of organizational silence with organizational citizenship behavior in staff of youth and sport organizations of Khuzestan province: Mediating role of organizational justice

Elham Moradi; Alimohammad Safania; Hossein Poorsoltani Zarandi

Volume 7, Issue 4 , May 2019, Pages 99-108

https://doi.org/10.30473/arsm.2019.38755.2656

Abstract
  organizational citizenship behavior is a factor that can lead to increase organizational efficiency, organizational innovation and competitive advantage. Therefore the aim of this study was to investigate the mediating role of organizational justice (OJ) in the causal relationship between dimensions ...  Read More

Designing the perspective and strategy map of Iran’s Deaf Sports Federation using BSC- DEMATEL approach

Alireza Safaralizadeh; Reza Nikbakhsh; Akbar Afarinesh Khaki

Volume 7, Issue 4 , May 2019, Pages 109-120

https://doi.org/10.30473/arsm.2019.42360.2782

Abstract
  The purpose of this research was to design perspective and strategic map for Deaf Sports Federation using DEMATEL paired comparisons method and Balanced Scorecard. The research was a The study was a mixed method research. The statistical population of the research was in the quantitative section of 90 ...  Read More