Shahram Nazari; Nashmin Samadi; Behzad Divkan
Abstract
The purpose of this study was to design a consumer buynig behavior model for football league in a case study of Tractor Sazi Tabriz Football Club. The research is applied in terms of purpose and descriptive correlational in terms of data collection. The population is all the spectators of Tractor ...
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The purpose of this study was to design a consumer buynig behavior model for football league in a case study of Tractor Sazi Tabriz Football Club. The research is applied in terms of purpose and descriptive correlational in terms of data collection. The population is all the spectators of Tractor Sazi Tabriz team in 2017. The researcher distributed 450 questionnaires among the statistical population and finally 416 questionnaires remained. Chen et al (2014) questionnaire was localized and used Its reliability was confirmed using Cronbach's alpha coefficient (0/79) and the combined reliability and validity were confirmed using convergent validity (confirmation of factor load and AVE value) and diagnostic validity. Descriptive statistics and confirmatory factor analysis were used to analyze data by 24th version of SPSS and to provide the model, equation modeling technique was used by AMOS software. Finally, the results of the research showed that team attachment has positive significant effect on purchase intention of Tractor Sazi Tabriz spectators. Also, attachment has led to word-of-mouth advertising and will promote the image of the sponsor. Moreover, word-of-moth advertising and promotion of image of the sponsor will affect purchase intension. The mediating role of image of the sponsor and word-of-mouth advertising was confirmed in the relationship between team attachment and purchase intention.
Behzad Behzadnia; Mohammad Keshtidar
Abstract
There has been a growing importance in relation to students’ intention to continue physical activities. The current study, based on self-determination theory, investigated teachers’ interpersonal behaviors in students’ intention to continue physical activities through basic psychological ...
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There has been a growing importance in relation to students’ intention to continue physical activities. The current study, based on self-determination theory, investigated teachers’ interpersonal behaviors in students’ intention to continue physical activities through basic psychological needs mediation role. 120 students who participated in physical education courses fill out the perception of teachers’ autonomy-supportive and control (Fenton et al. 2014), basic psychological needs satisfaction and frustration (Chen et al. 2014), and students’ intention to continue physical activity in future (Chatzisarantis et al. 2003) scales. Pearson correlations and path analysis were used. Also, data were analyzed using SPSS and AMOS. Findings showed that teachers’ autonomy-supportive behaviors directly affect students’ intention to persist (β = .20; p < .01). Also, teachers’ autonomy-supportive behaviors indirectly through basic need satisfaction affected students’ intention to persist. Controlling behaviors only affect basic needs frustration (β = .30; p < .01), but it did not affect students’ intention to persist. The self-determination theory tenets received support, in which when teachers support students’ needs, it results in students need satisfaction and in fact it affects students’ intention to continue physical activity in future. The implication of this study would be applicable for physical education teachers.
Abolfazl Farahani
Abstract
The purpose of this study was to identify the structural resrtictive factors of employment and entrepreneurship in sports in private sports clubs. This research is applied in terms of purpose and the mixed method (qualitative and quantitative) was used. In qualitative part, in order to identify barriers,qualitative ...
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The purpose of this study was to identify the structural resrtictive factors of employment and entrepreneurship in sports in private sports clubs. This research is applied in terms of purpose and the mixed method (qualitative and quantitative) was used. In qualitative part, in order to identify barriers,qualitative content analysis and open and axial coding techniques have been used as well as AHP technique in some parts of the research. The statistical community in the qualitative part includes 13 experts and physical education specialists. The number of members in the community was at least 75 large private club managers. In the first part of the quantitative phase, the fuzzy pair matrix compatibility computational method has been used for estimating reliability. In the second part of the quantitative phase, for reliability evaluation, three factors of factor load coefficients, Cronbach's alpha and combined reliability (CR) have been used. According to the results, the following items were identified as the most important structural restrictive factors of employment and entrepreneurship in sports in private clubs: strategy system barriers (2.356), employee freedom of work (1.163), flexible structure (1.105), financial system (0.556), decision making (0.125), reward system (0.106) and assessment system (0.096).
Afsane Sharifi; Mohammad Ali Aslankhani; Farshad Tojari; Ali Asghar Doroudian
Abstract
Brand is the most iconic aspect of the sports industry and the fans are the largest consumer of sports brands. Therefore, the focus on the fans loyalty in sports, especially football, is a concern for many sports clubs managers. Therefore, the main purpose of this study was to design SEM model ...
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Brand is the most iconic aspect of the sports industry and the fans are the largest consumer of sports brands. Therefore, the focus on the fans loyalty in sports, especially football, is a concern for many sports clubs managers. Therefore, the main purpose of this study was to design SEM model of fans loyalty in Iran football premier league based on service brand dimensions. The statistical populationwere include of Iran football premier League fans. For this purpose, 384 fans selected as sample using available targeted sampling.
To collect data, the service brand loyalty questionnaire of Krystallis and Chrysochou (2014) was used. The validity and reliability were confirmed. Multivariate regression and structural equations were used to analyze data. The result showed positive significant impact(sig<0.50) of brand hearsay on brand evidence (0.76) and brand attitude(0.53), brand attitude on satisfaction(0.80), satisfaction on brand attitude(0.26) and brand attitude on fans loyalty. Also, the effect of brand hearsay on satisfaction and brand evidence on brand attitude was not significant. But all the variables directly and indirectly affected on fans loyalty. It is also observed that brand attitude has the most impact on the fans loyalty. Therefore, club managers are recommended to attract and retain fans by relying on their assets and opportunities and benefit from the advantages of loyal fans, including earning money and confronting competitors.
hossein zabihi; Vahid Shojaei; mohammad hami
Abstract
The present study aimed to investigate the relationship between skill literacy, academic literacy and the success of sports business with the mediating role of entrepreneurial orientation. The statistical population includes entrepreneurs of sport businesses, including clubs, sports shops and sporting ...
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The present study aimed to investigate the relationship between skill literacy, academic literacy and the success of sports business with the mediating role of entrepreneurial orientation. The statistical population includes entrepreneurs of sport businesses, including clubs, sports shops and sporting goods manufacturing industries throughout the country (N=11780) and using the Cochran formula, the sample size was 384. A questionnaire was used to collect the data. For statistical analysis, structural equation modeling technique was performed by smartPLS 2.0 software. The results showed that skill literacy and academic literacy affect the entrepreneurial orientation. Also entrepreneurial orientation, skill literacy and academic literacy have an impact on business success. The findings also showed that there is a significant relationship between skill literacy and academic literacy in the success of sports business with the mediating role of entrepreneurial orientation. Based on the results of the research, although academic literacy is an effective factor in the success of sport business, skill literacy has a more decisive role in terms of the strong correlation with business success. Therefore, it is suggested that entrepreneurs, managers and sports industry owners pay special attention to skill literacy.
Nasrin AzizianKohan
Abstract
The aim of this study was to investigate the effect of justice on organizational commitment with the mediating role of organizational voice among staff of Sport and Youth administration of Ardabil province. The study method was descriptive and correlational (SEM). The participants of this research comprised ...
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The aim of this study was to investigate the effect of justice on organizational commitment with the mediating role of organizational voice among staff of Sport and Youth administration of Ardabil province. The study method was descriptive and correlational (SEM). The participants of this research comprised all the employees of Sport and Youth administration of Ardabil province and 160 samples were selected using random sampling. Niehoff and Murman Organizational justice questionnaire (1993), Allen and Mayer organizational commitment questionnaire (1999) and Zuhir and Erdogan organizational voice questionnaire (2011) were used to collect the information. SPSS and descriptive method (mean, standard deviation (and inferntial methods (Pearson correlation coefficient, KMO and Bartlett test) and LISREL software was used to analyze the data. The results showed that the direct effect of organizational justic and organizational voice on organizational commitment is significant. In addition, the organizational justic indirectly affects organizational commitment through organizational voic. Therefore, it can be concluded that the organizational justic and organizational voice may be taken into account as one of the important factors leading organizational commitment.
Mehri Safarnezhad; Abdol Mahdi Nasirzade
Abstract
The purpose of the research is to develop marketing strategic plan for Iran Sport for all Federation(ISFAF). The research method is descriptive-analytic, a type of strategic study. The statistical population consisted of members of the board of directors, chairmen of committees, provincial councils, ...
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The purpose of the research is to develop marketing strategic plan for Iran Sport for all Federation(ISFAF). The research method is descriptive-analytic, a type of strategic study. The statistical population consisted of members of the board of directors, chairmen of committees, provincial councils, associations and the strategic council of ISFAF, a researcher and a sports strategy marketing stakeholder and a marketing strategist who were totally 132 People. Using random stratified sampling and Cochran formula, 95 people were selected as samples. Data was collected by interviewing and researcher-made questionnaire. Initially, an interview was conducted to determine the strengths, weaknesses, opportunities and threats in the formulation of a Strategic Marketing Plan for ISFAF in the Strategic Committee, with a panel of experts on Delphi (SWOT), and its validity was confirmed by professors of sport management & marketing. The reliability of the research tool was obtained using Cronbach's alpha coefficient for strengths, weaknesses, opportunities and threats respectively of 0.84, 0.87, 0.91 & 0.93. The data from this questionnaire were analyzed by descriptive and inferential statistics such as Friedman test, using SPSS software version 22. The Strategic Sports Marketing plan has 12 strengths, 11 weaknesses, 10 opportunities and 9 threats. The position of strategic marketing plan for ISFAF is in the conservative region (WO). Fourteen strategies were developed to fulfill the mission of the federation's long-term marketing goals, and set up an operational plan for each of them. The conclusion was that the federation requires the use of conservative and near-invasive (SO) strategies in the field of action.
Abbas Sobhani; Kebria Eghballi; Maryam Alishahi; Hanieh Mansouri
Abstract
The aim of conducting this research was to determine strategic position of university students sport in public universities of Iran. Statistical population of the study included of faculty members, managers and extracurricular experts of administrative departments of public universities and 80 people ...
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The aim of conducting this research was to determine strategic position of university students sport in public universities of Iran. Statistical population of the study included of faculty members, managers and extracurricular experts of administrative departments of public universities and 80 people were selected as samples from seven universities using stratified random sampling. Interview, negotiation with experts, library studies were the research tools. Also a researcher-made questionnaire was used to collect the data (the validity was approved by experienced professors and its reliability was verified by Cronbach s alpha method as a =%90).The data were analyzed by descriptive statistics Friedman test and SWOT analysis using 20th version of SPSS. The findings showed that the strategic position of university students sport of Iran public universities is in WO region according to final score of internal factors evaluation matrix (2.44) and the final score of external factors evaluation matrix (2/69). Conservative strategies should be used to improve the situation.
Zahra Saffary; Zhaleh Memari; Mahsa Saadati
Abstract
The purpose of this study was to promote sport and physical activity programs with a model of the social marketing approach in order to show the current status of the program and provide an assessment scale. The study population included all male and female students of second cycle of elementary public ...
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The purpose of this study was to promote sport and physical activity programs with a model of the social marketing approach in order to show the current status of the program and provide an assessment scale. The study population included all male and female students of second cycle of elementary public schools in 19 districts of Tehran in the academic year 1393-94 and sample of 1140 students was selected using stratified random sampling. The research sample was a researcher-made questionnaire with 37 questions. data were analyzed using SPSS and LISREL. Based on the results, in the general education administration of Tehran, promotion of physical activities does not have a significant relation with education, culture, and public relations. Culture, and culture making which play key role in educational programs seem to be neglected Paying attention to policies that are consistent with the use of efficient forces, social communication with students' families, and increasing their accessibility to facilities and sports programs of ministry of education are the most important points to improve students interest to physical activity.
Mohammad Rasoul Khodadadi; Fatemeh Abdavi; Sajjad Pashaie
Abstract
The purpose of the research was, structural modeling in explanation components of sustainable development of sport places (Economic, Social Factors and Environmental) on Urban Environment. The survey population comprised 650 residents around the Takhti Stadium, police forces, municipally-owned forces ...
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The purpose of the research was, structural modeling in explanation components of sustainable development of sport places (Economic, Social Factors and Environmental) on Urban Environment. The survey population comprised 650 residents around the Takhti Stadium, police forces, municipally-owned forces around the stadium and stadium officials. The sample via stratified random sampling targeted 235 people were selected. The present study was descriptive, is the analytical type survey. A questionnaire was used to collect data. The validity (content, convergence, divergence) and reliability (factor loadings, reliability of supplies and alpha coefficient) questionnaires were well within acceptable limits. The results of hypotheses testing can be used by software AMOS respectively and using the path (B). The results showed that, the components of sustainable development of sports places (economic, environmental) had a significant effect on the urban environment of Tabriz. Also, among the social determinants of sustainable development of sports places, no significant positive effects on the urban environment were found. The environmental with a regression coefficient of 0.73 had the most impact on the urban environment of Tabriz.So custodian’s sports community with the sustainable development desirable future for human societies is guarantee and where the living conditions and the use of resources, without damaging the integrity, stability and beauty of critical systems, human needs are solved.
