A Study of the Programs for Promoting Sports & Physical Activity in Elementary Schools by Social Marketing Approach

Document Type : Research Paper

Authors

1 M.A. Sport Management of Alzahra University

2 Associate Professor Sport Management of Alzahra University

3 Biostatistics Assistant Professor of National Popration Studies & Comprehensionsive Management Institute. Tehran. Iran

Abstract

The purpose of this study was to promote sport and physical activity programs with a model of the social marketing approach in order to show the current status of the program and provide an assessment scale. The study population included all male and female students of second cycle of elementary public schools in 19 districts of Tehran in the academic year 1393-94 and sample of 1140 students was selected using stratified random sampling. The research sample was a researcher-made questionnaire with 37 questions. data  were analyzed using SPSS and LISREL. Based on the results, in the general education administration of Tehran, promotion of physical activities does not have a significant relation with education, culture, and public relations. Culture, and culture making which play key role in educational programs seem to be neglected
Paying attention to policies that are consistent with the use of efficient forces, social communication with students' families, and increasing their accessibility to facilities and sports programs of ministry of education are the most important points to improve students interest to physical activity.

Keywords

References

 

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Applied Research in Sport Management
Volume 7, Issue 3 - Serial Number 27
Winter 2019
February 2019
Pages 97-111

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History

  • Receive Date: 24 June 2018
  • Revise Date: 11 September 2018
  • Accept Date: 20 October 2018

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