In collaboration with Payame Noor University and Scientific Association of Sports Management of Iran
The Analysis of Affecting Factors of with Mediating Role of Customer Attitude on Purchase Intention of Electronic Tickets For Iranian Football Premier League Matches

Vahid Hafezi; Fatemeh Abdavi; Sajjad Pashaie; Mohammadrasol Khodadadi

Volume 6, Issue 2 , December 2017, , Pages 81-88

  At the beginning of the third millennium, the world of sports has experienced a new era. Rapid and extensive developments in all aspects of sports, considerably caused new methods and techniques in sport marketing. Today, football field; after many changes; from a simple exercise has been proposed as ...  Read More