Consumer decision-making styles in online sports goods purchase

Volume 11, Issue 3, January 2023, Pages 33-50

10.30473/arsm.2022.9777

Ahmad Fallahi; jabar Seifpanahi Shabani; amin pournaghi

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The Role of Ambush Marketing, Negative Behavior and congruence in Intention to Purchase from Iran Football Pro-League Sponsors

Volume 5, Issue 2, November 2016, Pages 11-21

Ahmad Fallahi; Mohamad Ehsani; Hshem Kouzehchian; Mohammad Khabiri

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• PDF 276.06 K