In collaboration with Payame Noor University and Scientific Association of Sports Management of Iran
The impact of Sportswear Manufacturing Companies Social Responsibility on Loyalty of Distribution Agent

Somayeh Khalili; Tahmoores Nooraee; Esmaeil Sharifan

Volume 3, Issue 2 , November 2014, , Pages 101-114

  The purpose of this study was to investigate the impact of sportswear manufacturing company's social responsibility on customer loyalty, by using the Carroll pyramid (1991). The research method was survey, that its statistical population was entire suppliers of sport wear goods all around the country; ...  Read More