In collaboration with Payame Noor University and Scientific Association of Sports Management of Iran
Analysis and Modeling of Fan-based brand equity in Iran Football Clubs

Abolfazl Farahani; Hamid Ghasemi; Habib Honari; Mohammad Rasoul Khodadadi

Volume 3, Issue 3 , March 2015, , Pages 51-64

  This research aims to validate and factor analysis of Fan Based Brand Equity (FBBE) questionnaire offootball in Iranian super league clubs that was descriptive-analysis and done through survey method. Thestatistic society was football club fans of 13thfootball super league and sample society was 880 ...  Read More