Hasan Pour soltani zarandi
Volume 3, Issue 3 , March 2015, , Pages 77-84
Abstract
This study aims to determine questionnaire validity and reliability of customer loyalty in sport. Thestatistical population of this study was the pools and private clients in Mashhad unlimited numberformed. Using a sample of 382 persons was determined through Cochran formula and were selectedrandomly. ...
Read More
This study aims to determine questionnaire validity and reliability of customer loyalty in sport. Thestatistical population of this study was the pools and private clients in Mashhad unlimited numberformed. Using a sample of 382 persons was determined through Cochran formula and were selectedrandomly. Measurement Instrument was a questionnaire of 8 questions of customer loyalty Lee (2008)included 2 subscales (behavioral and attitude). Methods of structural equation has been implemented inthe field. Validity of questionnaire was accepted after translating by professors of sport management andspecialists. Statistical methods were descriptional indexes for describing data, Cronbach`s alpha fordetermining validity, analysis of an accepting factor to determine the validity. Analytical results showed(α =0.86) reliability for loyalty questionnaire. All factors had a significant relationship with conceptloyalty in reliability of Structure, the amount of relationship and T-value. X2/df=2.85, RMSEA=0.096indexes and NFI=0.93, NNFI=0.94, CFI=0.96, IFI=0.96, RFI=0.90 and GFI=0.94 also confirmedappropriateness of models. Also, the results about the relationships of factors with the meaning of loyaltyshowed that all factors could be a good predictor for the concept of loyalty, finally internal and externalvalidity of customer loyalty model was accepted.
