In collaboration with Payame Noor University and Scientific Association of Sports Management of Iran
A Study on the Effect of Internet Advertising Factors on Purchase decision of Iranian Sport Consumers

Alireza Zakerian

Volume 6, Issue 2 , December 2017, , Pages 11-19

  The purpose of the study was to investigate the effect of online advertising on sport consumer purchase decision. This research is of  applied research in terms of goals and descriptive-survey as well. statistical Population were students of physical education at colleges and universities in the ...  Read More