In collaboration with Payame Noor University and Scientific Association of Sports Management of Iran
Identification of Symbolic Capital’s Dimensions and its Relationship with the Consumer Purchasing Behavior in Sporting Goods Stores )Sports Equipment Customers in Zahedan City)

Vali Mohamad Darini; Ehsan Namdar Joyami

Volume 8, Issue 3 , January 2020, , Pages 25-35

  The purpose of this research is to identify the components of symbolic capital and to examine the relationship between the capital and consumer purchasing behavior in sporting goods stores. This research is descriptive-survey. In the section of identifying the components of the symbolic capital of the ...  Read More

Investigate the relationship of the customer mental image of Sport stores with the Customer Purchase Value (Case Study: sporting goods stores in Ilam city)
Volume 5, Issue 4 , May 2017, , Pages 87-99

  The aim of this research is to respond to this question that “What is the relation of the customer mental image of sport shops with the customer’s purchase value?” Method: The research is practical from the goal perspective and is descriptive from the nature point of view and is survey ...  Read More