sports marketing
daryush marefat; akbar faridfathi; maryam farid fathi
Abstract
The present study was conducted with the aim of identifying and ranking the factors influencing the promotion of the personal brand image among the champion athletes of East Azarbaijan province. The research is applied research in terms of purpose and descriptive-analytical research in terms of execution ...
Read More
The present study was conducted with the aim of identifying and ranking the factors influencing the promotion of the personal brand image among the champion athletes of East Azarbaijan province. The research is applied research in terms of purpose and descriptive-analytical research in terms of execution method. The research tool is a researcher-made questionnaire, which was compiled by reviewing scientific texts and some preliminary interviews with veterans and sports experts of the province. The construct validity of the questionnaire was examined through confirmatory factor analysis and the reliability of the questionnaire was examined through the Cronbach's alpha test in an initial sample of 30 peoplevalidity of the questionnaire, 10 experts and professors of sports management were provided. The statistical population of the research included athletes, coaches, referees and veterans of championship sports of East Azarbaijan province. Due to the lack of easy access to the entire research community and the uncertainty of the exact number of the community, the sampling method used was the available method, based on which 210 people were considered as a sample. sports performance, lifestyle, personal appearance and clothing, citizenship behaviors and communication are effective factors in promoting the personal brand image of the champion athletes of East Azerbaijan province. The results of prioritization showed that the highest weight related to the social responsibility of the champion athletes was 0.297 and the lowest weight was related to the appearance and coverage of the champion athletes with a weight of 0.065.
mir mohammad kashef; mir hasan Syed Ameri; malek ahmadi; daryush marefat
Volume 6, Issue 4 , March 2018, , Pages 27-38
Abstract
This Paper aims to study the development of a strategic model of athletic sport in East Azerbaijan province using the SWOT and BSC method. Statistical population of the research was faculty members of physical education universities of East Azerbaijan province, managers and employees of the General ...
Read More
This Paper aims to study the development of a strategic model of athletic sport in East Azerbaijan province using the SWOT and BSC method. Statistical population of the research was faculty members of physical education universities of East Azerbaijan province, managers and employees of the General Directorate of Youth and Sports and cities, heads of sports bodies, authorities and sporting director, and public and private institutions in the field of sport activity they account for about 150 persons. Due to the limited population, the sample was considered equal to the population. The method of collecting data for this study are combined, the first in-depth interview and theoretical saturation, strengths, weaknesses, opportunities and threats championship. strategic province were identified. A questionnaire has been prepared on the basis of the findings in this study were interviewed. For construct validity, confirmatory factor analysis to determine the status of the items one sample t-test to analyze the situation and develop strategies from the SWOT method was used. After determining the strategies and prioritize them using the Balanced Scorecard, operational athletics program was developed province. Results of the analysis showed that the Department of Sport and Youth WO's East Azerbaijan province in the region and must use strategy and development of the sport of champions. Also achieved optimal strategies have been assessed using the Balanced Scorecard BSC technique was developed as operational And finally strategic as operational models using SWOT and Balanced Scorecard technique was designed to develope athletic sports in East Azerbaijan province.
