In collaboration with Payame Noor University and Scientific Association of Sports Management of Iran
The effect of brand credit on brand alliance strategies in order to brand Strategic promotion: case study sepahan’s sport club

Rasol Nazari; Fateme Ghavami

Volume 6, Issue 1 , August 2017, , Pages 61-71

  The aim of this research is to respresent the effect of brand credit on brand alliance  to promote strategic position of brand. The following study represents a practical research which is descriptive in terms of strategy and it is survey in terms of application. Data collection has been conducted ...  Read More