In collaboration with Payame Noor University and Scientific Association of Sports Management of Iran
sports marketing
Consumer decision-making styles in online sports goods purchase

Ahmad Fallahi; jabar Seifpanahi Shabani; amin pournaghi

Volume 11, Issue 3 , January 2023, , Pages 33-50

  The purpose of this study was to identify consumer decision-making styles in online sports goods purchase. Data were collected and analyzed using exploratory mixed (qualitative-quantitative) research method. The qualitative part was done through the analysis of the interview findings and the quantitative ...  Read More

Comparative Study on Exposure Methos of Sports Insurance between Iran and Selected Countries

Abolfazl Farahani; amin pournaghi; Ghadir Mahdavi Kelishomi

Volume 6, Issue 4 , March 2018, , Pages 47-60

  This study was about comparative study on exposure methos of sports insurance between Iran and selected countries. The research method was applied with respect to objective and qualitative with respect to practical way. Data analysis done via structural analysis and Atlas.ti V.6 software was used for ...  Read More