sports marketing
zeinab al sadat seyedabdollahi; Ali Mohammad Safania; Salah Naghshbandi; Mohsen Bagherian Farahabadi
Abstract
The goal of this study was to conduct scenario-based future studies of the advancement of equestrian sports in the horizon of 2031 using a scenario writing approach. This research involved both qualitative and quantitative data collection methods and employed a strategic future study approach. Participants ...
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The goal of this study was to conduct scenario-based future studies of the advancement of equestrian sports in the horizon of 2031 using a scenario writing approach. This research involved both qualitative and quantitative data collection methods and employed a strategic future study approach. Participants in this research were experts in the field of equestrian sports. In the qualitative section, purposive sampling was utilized, and 25 interviews were conducted based on theoretical saturation. In the quantitative section, sampling was criterion-based, and 10 out of the 25 participants from the first stage were selected as a strategic council for further work based on criteria chosen by the research group. Data collection tools included semi-structured interviews and matrices with dimensions of 38×38 and 9×9, the validity and reliability of which were confirmed. Qualitative data analysis utilized thematic analysis, while structural analysis and scenario writing were employed for quantitative data analysis. The findings indicated the existence of 4 uncertainties, represented by a total of 38 influential internal and external forces on equestrian sports. These uncertainties include "horse tourism," "female equestrianism," "increase in horse imports and decrease in exports," and "emerging technologies," which form the basis of 2 scenarios: "leaping out of isolation" and "the deadlock." Understanding the narratives of each scenario and comparing their desirability can serve as a basis for designing future equestrian sports activities to help maintain Iran's competitive edge in a flexible and responsive manner.
sports marketing
Salah Naghshbandi; Ali Dehghani; Parivash Norouzi
Abstract
The main purpose of the present study was to analyze the explanation of the transfer model of the players of the Iranian Football League. The present research is applied in terms of the purpose of qualitative methodology using the data theory of the foundation. The statistical population of this study ...
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The main purpose of the present study was to analyze the explanation of the transfer model of the players of the Iranian Football League. The present research is applied in terms of the purpose of qualitative methodology using the data theory of the foundation. The statistical population of this study was the documents published about the transfer of Iranian Football League players and 15 of the protagonists. To select a sample from such a community, a targeted sampling was used that was non-inferential sampling. Subsequent sampling was used for sampling adequacy. The instrument for collecting data in this study was a deep interview. For validity and reliability of the measurements, a review was carried out during the coding; categorization or confirmation of the results was made by referring to the interviews; the qualitative analysis was carried out; finally, the referenced resources required the adequacy Had. 2018 version of Maxqda software was used to analyze the data. The open coding results indicated that 52 open-source codes were obtained from the analysis of interviews and documents. The central coding results indicated that 8 categories of this encoding were obtained, which included, respectively: 1) Market Bonding, 2) Player Price, 3) Economic Factors, 4) Legal Construction, 5) Marketing Measures, 6) Future Negotiation Club, 7) relations and cooperation, and 8) formal contract. Finally, the findings of selective coding included three factors: (1) economic perspective, (2) legal and legal view, and (3) development perspective.
Mojgan Ghalenoei; Salah Naghshbandi; Mohsen Bagherian Farahabadi
Abstract
The main purpose of this study was to investigate of the effect of physical activity on the ethical behaviors of medical students of the University of Medical Sciences: the role of mediator in the use of social networks and individual attitudes about their physical image. The research was descriptive-correlational, ...
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The main purpose of this study was to investigate of the effect of physical activity on the ethical behaviors of medical students of the University of Medical Sciences: the role of mediator in the use of social networks and individual attitudes about their physical image. The research was descriptive-correlational, and an applied research that was done field-by-field. The statistical population was all students of Tehran University of Medical Sciences. In order to estimate the sample size, Morgan table was used and the sample size was estimated to be 300. A researcher-made questionnaire was used to collect data. The content validity of the questionnaire was confirmed by the experts (15 professors of sports management). The reliability of the questionnaire was also reported using the Cronbach's alpha coefficient (physical activity: 0.85, moral behaviors: 0.81, social networking: 0.86 and individual attitude about body image: 0.83). The validity of the validation structure of the questionnaire was also accomplished through analysis of the main components with the varimax rotation. Data analysis was performed using software, Spss version 25 and Amos version 23. The results of the findings indicate that the use of social network variables cannot play a mediator role. Also, the results showed that the individual's attitude about his physical image could have a mediating role. It can be concluded from the results that if students have regular exercise activities, their attitude toward their physical image has increased and this will lead to self-esteem and students will show positive moral behaviors.
Leila Sadrnia; Mohsen Bagherian Farahabadi; S.Salaheddin Naghshbandi
Abstract
The aim of this study was to identify the role of social media marketing in casual relationship of brand love and viral marketing among the customers of selected sportswear brands. This research was applied in terms of purpose and descriptive-survey in terms of nature, it is a correlation type. The ...
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The aim of this study was to identify the role of social media marketing in casual relationship of brand love and viral marketing among the customers of selected sportswear brands. This research was applied in terms of purpose and descriptive-survey in terms of nature, it is a correlation type. The statistical population of the study were all the customers of four different sports brands dealers who were members of their Instagram page of that brand. The sample size was estimated using the Morgan Table 384 people. For inferential statistics section Kolmogorov-Smirnov test, Pearson correlation coefficient and structural equation modeling test were used.The significance level for all analyzes was considered as P Therefore, people who are interested in the brand can be encouraged to social networks and viral activity. Accordingly, sports brands can boost viral behavior by increasing rate of participation of their customers because creating challenging content and poll posts that can boost viral behavior.
