Sadegh Rezaei; Abolfazl Farahani; Ail asghar Doroudian; Ali Mohammad Safania
Abstract
One of the necessary conditions for realizing the growth and development of sports spaces is to identify and identify the factors and problems facing these spaces and provide appropriate solutions for its development. One of the issues that can have a huge impact on the development of the sports arena ...
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One of the necessary conditions for realizing the growth and development of sports spaces is to identify and identify the factors and problems facing these spaces and provide appropriate solutions for its development. One of the issues that can have a huge impact on the development of the sports arena is economic issues. Therefore, the purpose of the present study was to develop a model of development of sport space in Tehran with resistance economics approach. The selected samples in this study were experts, experts, experts and faculty members (sport management and economics) who were selected in a purposeful manner. After about 20 hours of in-depth interviews with 16 selected samples, theoretical saturation was achieved and the interviews were implemented based on the results of field interviews in maxqda 12, the qualitative model with 106 concepts of 24 axial codes and 5 codes. There was a selection. The results of the present study show that the factors involved in formulating the model are obtained and are effective and include 5 main variables and its components that ultimately constitute the model of development of sports spaces in Tehran with emphasis on resistive economy that if implemented Sports spaces will be developed at a lower cost, so strategies needed alongside legislation such as empowering specialists, combating corruption in the sport, government support for the private sector, upgrading and enhancing sports engineering and fundraising can help develop the spaces. Become a sport with a resistive economy approach.
Afsane Sharifi; Mohammad Ali Aslankhani; Farshad Tojari; Ali Asghar Doroudian
Abstract
Brand is the most iconic aspect of the sports industry and the fans are the largest consumer of sports brands. Therefore, the focus on the fans loyalty in sports, especially football, is a concern for many sports clubs managers. Therefore, the main purpose of this study was to design SEM model ...
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Brand is the most iconic aspect of the sports industry and the fans are the largest consumer of sports brands. Therefore, the focus on the fans loyalty in sports, especially football, is a concern for many sports clubs managers. Therefore, the main purpose of this study was to design SEM model of fans loyalty in Iran football premier league based on service brand dimensions. The statistical populationwere include of Iran football premier League fans. For this purpose, 384 fans selected as sample using available targeted sampling.
To collect data, the service brand loyalty questionnaire of Krystallis and Chrysochou (2014) was used. The validity and reliability were confirmed. Multivariate regression and structural equations were used to analyze data. The result showed positive significant impact(sig<0.50) of brand hearsay on brand evidence (0.76) and brand attitude(0.53), brand attitude on satisfaction(0.80), satisfaction on brand attitude(0.26) and brand attitude on fans loyalty. Also, the effect of brand hearsay on satisfaction and brand evidence on brand attitude was not significant. But all the variables directly and indirectly affected on fans loyalty. It is also observed that brand attitude has the most impact on the fans loyalty. Therefore, club managers are recommended to attract and retain fans by relying on their assets and opportunities and benefit from the advantages of loyal fans, including earning money and confronting competitors.
