In collaboration with Payame Noor University and Scientific Association of Sports Management of Iran
The Use of Image in Sport Advertisement from View Point of Semiotics: Case Study on Wrestling Federation of Islamic Republic of Iran

Ali Karimi Firozjaei; Hanieh Yarmand

Volume 7, Issue 1 , June 2018, , Pages 89-103

  Present study is a semiotics analysis of the advertisements in wrestling federation and an examination of the use of image in such advertisements. The aim of this research is to analyze the processes of creating meaning under semiotics theories and to enunciate how images play role in making meaning ...  Read More