In collaboration with Payame Noor University and Scientific Association of Sports Management of Iran
The Role of Social Media Marketing in Causal Relationship of Brand Love and Viral Marketing among Customers of Selected Sportswear Brands

Leila Sadrnia; Mohsen Bagherian Farahabadi; S.Salaheddin Naghshbandi

Volume 8, Issue 1 , June 2019, , Pages 85-94

  The aim of this study was to identify the role of social media marketing in casual relationship of brand love and viral marketing among the customers of selected sportswear brands. This research was applied in terms of purpose and descriptive-survey in terms of nature, it is a correlation type. The ...  Read More