In collaboration with Payame Noor University and Scientific Association of Sports Management of Iran
Designing Ambush Marketing Model of Iranian football premier league

Maedeh Shafizadeh; Abolfazl Farahani; Farideh Ashrafganjouei; alimohamad safania; Mohsen Bagherian Farahabadi

Volume 9, Issue 4 , April 2021, , Pages 53-70

  Designing ambush marketing model in Islamic Republic of Iran Football Premier LeagueNowadays, one of the main factors influencing economy in the world is sport. For this purpose, in recent years, commercial support of athletic events has increased continuously. It is believed that popularity of marketing ...  Read More