In collaboration with Payame Noor University and Scientific Association of Sports Management of Iran
The relationship between Internal Marketing and organizational silence in Qom sport and youth departments

Ghodrat Allah Bagheri; Azita Shahpar Tawfigh; Mojtaba Zarifi

Volume 5, Issue 4 , May 2017, , Pages 61-70

Abstract
  The purpose of this study was the relationship between internal marketing and organizational silence in Qom sport and youth departments. The method of this research was descriptive and all of the staffs (Official, Contract, Pact and Corporate) all of experts, responsible experts and male and females ...  Read More

The influence of selected marketing mix elements on brand equity in sport service

Majid Jalali Farahani

Volume 2, Issue 2 , December 2013, , Pages 11-20

Abstract
  The purpose of this study was the influence of selected marketing mix elements on brand equity in sport service. Method research was descriptive - correlational. The statistical population consisted of the Mojhaye Abi center consumers. For sampling, we selected 262 persons. For gathering data, three ...  Read More