Applied Research in Sport Management

In collaboration with Payame Noor University and Scientific Association of Sports Management of Iran

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Volume 12 (2023)
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Volume 1 (2012)

Keywords = brand equity

Number of Articles: 1
The influence of selected marketing mix elements on brand equity in sport service

Majid Jalali Farahani

Volume 2, Issue 2 , December 2013, , Pages 11-20

Abstract
  The purpose of this study was the influence of selected marketing mix elements on brand equity in sport service. Method research was descriptive - correlational. The statistical population consisted of the Mojhaye Abi center consumers. For sampling, we selected 262 persons. For gathering data, three ...  Read More