In collaboration with Payame Noor University and Scientific Association of Sports Management of Iran

Document Type : Research Paper


1 esearch and Science Branch, Islamic Azad University, Tehran, Iran

2 Professor in Science and Research Branch- Islamic Azad University

3 Physical Education Department

4 Payam Noor University


Sport is one of the most promising areas for new businesses. Sport Startups have a lot of growth, however, there is not a lot of knowledge about them. Sometimes It causes them to fail. For this reason, more research needs to be done in this regard. The aim of this study is designing a Model for improving the Mechanisms of Sport`s Startups. This research was conducted through qualitative research method with the fundamental-exploratory nature. Research data were collected through purposive sampling method and based on in-depth interviews composed of experts. According to grounded theory and Classic approach data were analyzed after coding. The results showed that there are 3 factors for improving the Mechanisms of Sport`s Startups: Improvers, capacity-builders, and accelerators. As a conclusion for improving the Mechanisms of Sport Startups must be a systematic and holistic approach. Besides, Improvers and capacity-builders factors can produce accelerators. If such a thing happened Sport Startups succeed.