In collaboration with Payame Noor University and Scientific Association of Sports Management of Iran

Document Type : Research Paper

Authors

1 Ph.D. Student in Sports Management, Faculty of Sports Sciences, University of Mazandaran, Babolsar, Ira

2 Associate Professor, Department of Sports Management, Faculty of Sports Sciences, University of Mazandaran, Babolsar, Iran

Abstract

The purpose of this study was to develop a strategic plan for recreational-sports camps in the country of education, which in terms of practical results and in terms of nature, strategic studies (strategic planning) and was done by descriptive-analytical method and method Quantitative and qualitative measures were used as strategic studies to analyze research data. The data collection tool was a SWOT analysis questionnaire. In this study, 30 experts related to the subject were identified and determined by purposive sampling, and finally 22 questionnaires that could be cited were used in the analysis. To develop strategies, the comprehensive strategy framework of "Fred.R.David" was used. In addition to descriptive indicators, internal and external evaluation matrices, SWOT analysis and quantitative strategic planning matrix were used to analyze the data. Findings showed that the recreational-sports camps of the country's education in the current situation have 14 strengths and suffer from 13 weaknesses and also face 12 opportunities and 17 threats. Also, the recreational-sports camps of the country's education are in a competitive advantage, and therefore a total of 4 offensive strategies, 5 competitive strategies, 4 conservative strategies and 4 defensive strategies to turn weaknesses into strengths and threats into opportunities with The purpose of improving the quantity and quality of recreational-sports camps in the country was presented and prioritized. Student camps should be structurally in the best condition, as many students benefit from a variety of facilities each year.

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