Document Type : Research Paper
Authors
1 PhD student in sports management, Shiraz Branch, Islamic Azad University, Shiraz, Iran
2 Professor of Physical Education Department, Shiraz Branch, Islamic Azad University, Shiraz, Iran
3 Assistant Professor, Department of Physical Education and Sport Sciences, Shiraz Branch, Islamic Azad University, Shiraz, Iran
4 Assistant Professor, Department of Physical Education, Shiraz Branch, Islamic Azad University, Shiraz, Iran
Abstract
The purpose of the current research was to design a lean start-up approach model in new sports companies in Iran, the research was part of applied research in terms of the research objective, and it was an exploratory mixed research from the perspective of the variables. In terms of the method, it is of a descriptive-survey type and based on the inductive-comparative approach and its strategy is a combination of qualitative and quantitative approaches, which is practical in the design phase of the conceptual model, fundamental and in the test phase of the conceptual model in start-up sports companies. The statistical population in the qualitative section included 20 experts in the field of entrepreneurship and start-up, who were selected in a targeted way; And in the quantitative part, based on Morgan's table, 317 managers and experts in the start-up field were selected as a statistical sample by stratified random method. The analysis of the findings of the qualitative part was based on the foundation data method with Max QDA 10 software and the quantitative part was based on confirmatory factor analysis and structural equation modeling based on Amos and Spss software. The result shows that the strategic model design pattern has an important effect on the evaluated variables and the results are meaningful and the quantitative part confirmed all the qualitative parts based on the structural equation model pattern.
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