Factor Analysis of Obstacles to Attract Sponsorships in the Sport of Women's Volleyball in Iran

The purpose of this study was factor analysis of obstacles to attract sponsorships in the sport of women's volleyball in Iran. Statistical population included all coaches, athletes, managers who were active at the women’s volleyball premier League (N=598). With the respect to the adequacy of the sample for the use of factor analysis, 350 people respectively were chosen randomly for research sample. But only 332 questionnaires were completed and were analyzed. To achieve the study objectives, researcher-made questionnaire was used whit 35 questions. Validity of questionnaire was confirmed by 15 experts. And its structural validity was analyzed by confirmatory factor analysis and it was confirmed. Its reliability also was accepted in a pilot study including 30 examinees and calculated by Cronbach’s alpha coefficient equal to 0.85. In order to analyze the data, by descriptive and inferential statistical methods such as, confirmatory factor analysis, exploratory factor analysis with the Varimax rotation and Friedman tests were used by SPSS and LISREL software. The finding indicated that there are 5 obstacles to attract sponsorships in the sport of women's volleyball in Iran, including economic and financial, media, management, legal, social and cultural that express 59.037% of total population variance.