2
Assistant Professor of Sports Management at Gilan University
3
kharazmy university
10.30473/arsm.2025.70557.3863
Abstract
Introduction: Nowadays, Esports have become one of the important aspects of people's leisure time; Therefore, it is essential for marketers to investigate and recognize the factors affecting the performance of this new type of sport; Therefore, in the current research, the integrated theory of acceptance and use of technology has been used to investigate these cases.
Methods: The statistical population of the research was all students of State universities in Tehran, which was used as a survey questionnaire to collect primary data. The sample size was determined using the index of Barclay et al. (1995). After data collection, research hypotheses were analyzed by structural equation modeling and PLS4 software.
Results: The research results showed that effort expectation (t=2.347), social impact (t=2.593), price value (t=2.558), hedonistic motivation (t=3.143) and habit (t=2.753) are important determining factors for They wanted to play electronic sports games.
Conclusion: Based on the research done, this article can be the first attempt to explain the effective factors in electronic sports in the field of technology acceptance in sports management. In general, the created research model explains the different motivations caused by the intention to do electronic sports. In practice, these concepts can provide event publishers and sports leagues with valuable information about gaming behavior on eSports consumers.
asgari gandomani, Z. , benar, N. and Mohamadi, Y. (2025). Examination and analysis Theory of Acceptance and Use of Technology (UTAUT2) In Esports. Applied Research of Sport Management, (), -. doi: 10.30473/arsm.2025.70557.3863
MLA
asgari gandomani, Z. , , benar, N. , and Mohamadi, Y. . "Examination and analysis Theory of Acceptance and Use of Technology (UTAUT2) In Esports", Applied Research of Sport Management, , , 2025, -. doi: 10.30473/arsm.2025.70557.3863
HARVARD
asgari gandomani, Z., benar, N., Mohamadi, Y. (2025). 'Examination and analysis Theory of Acceptance and Use of Technology (UTAUT2) In Esports', Applied Research of Sport Management, (), pp. -. doi: 10.30473/arsm.2025.70557.3863
CHICAGO
Z. asgari gandomani , N. benar and Y. Mohamadi, "Examination and analysis Theory of Acceptance and Use of Technology (UTAUT2) In Esports," Applied Research of Sport Management, (2025): -, doi: 10.30473/arsm.2025.70557.3863
VANCOUVER
asgari gandomani, Z., benar, N., Mohamadi, Y. Examination and analysis Theory of Acceptance and Use of Technology (UTAUT2) In Esports. Applied Research of Sport Management, 2025; (): -. doi: 10.30473/arsm.2025.70557.3863
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