1
Assistant Prof. in Department of Sport Management, Payam Noor University, Tehran, Iran
2
M.Sc. in Department of Sport Management, Payam Noor, Tehran, Iran
10.30473/arsm.2025.72752.3929
Abstract
The purpose of this research is to identify the factors affecting the development of online services in sports events. This research was done with a practical purpose and a mixed exploratory approach. In the qualitative part, through interviews with 14 experts and professors of sports event management, data has been collected and analyzed by theme analysis. In the quantitative section, through a questionnaire designed based on the findings of the qualitative section, data was collected from 110 managers and people involved in sports events. Structural equation method has been used to analyze quantitative data. The validity and reliability of the research tools have been confirmed using thematic analysis and Cronbach's alpha methods, respectively. The findings showed that the number of 36 primary concepts (open code), 6 main concepts or themes (improvement of customer experience, electronic payment, development of communication and interaction, development of electronic services, development of infrastructure and electronic marketing) in the form of online service development model in Sports events were identified and determined. Also, improvement of customer experience, development of communication and interaction and development of electronic services were prioritized. Therefore, the findings of this research can be used as a road map for the development and improvement of online services in this field
mousavi rad, S. T. and mohammadi komasi, J. (2025). Identifying factors affecting the development of online services in sports events. Applied Research of Sport Management, (), -. doi: 10.30473/arsm.2025.72752.3929
MLA
mousavi rad, S. T. , and mohammadi komasi, J. . "Identifying factors affecting the development of online services in sports events", Applied Research of Sport Management, , , 2025, -. doi: 10.30473/arsm.2025.72752.3929
HARVARD
mousavi rad, S. T., mohammadi komasi, J. (2025). 'Identifying factors affecting the development of online services in sports events', Applied Research of Sport Management, (), pp. -. doi: 10.30473/arsm.2025.72752.3929
CHICAGO
S. T. mousavi rad and J. mohammadi komasi, "Identifying factors affecting the development of online services in sports events," Applied Research of Sport Management, (2025): -, doi: 10.30473/arsm.2025.72752.3929
VANCOUVER
mousavi rad, S. T., mohammadi komasi, J. Identifying factors affecting the development of online services in sports events. Applied Research of Sport Management, 2025; (): -. doi: 10.30473/arsm.2025.72752.3929
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