Document Type : Research Paper
Authors
1
PhD student of Sports Management, Faculty of Physical Education and Sports Sciences, University of Tabriz, Tabriz, Iran
2
Associate professor of Sports Management, Faculty of Physical Education and Sports Sciences, University of Tabriz, Tabriz, Iran
3
Professor of Sports Management, Faculty of Physical Education and Sports Sciences, University of Tabriz, Tabriz, Iran
10.30473/arsm.2025.74391.3963
Abstract
The current research was conducted with the aim of modeling the structural equations of green service supply chain management in sports facilities in Iran. This research is interpretative, applied, quantitative and field-library. The statistical population included professors, specialists, experts and activists who had research or executive experience in the field of supply chain management and sports facilities management, which due to the wide and uncertain number of the statistical population in the country and also according to the table of Krejcie and Morgan, the maximum possible number of 384 people was used. To collect data in this research, a researcher-made questionnaire taken from the qualitative part of the PHD thesis was used. Data analysis in this research was done in two ways. In the first part, descriptive statistics were used to examine and describe demographic information, and in the second part, the structural equation modeling test was used in smartPLS3.1.1 software at a significance level of 0.05. The research results showed that the research model has a good fit and green services, green resources, green human resources and green marketing have a positive and significant effect on the sustainable green success of sports facilities services. Therefore, managers of sports facilities can provide sustainable green success of sports facilities by using green services, resources and human resources as well as adopting green marketing methods.
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