Document Type : Research Paper
Authors
Abstract
The aim of this study was to analyze the competitive situation of sports apparel industry through using competitive porter's model, to achieve this goal, It is used the national federation information of supplied clothing brand for players, coaches and referees that were 32 major manufacturing companies. Data collectionOccured by using the total number of structured, and interview with all members of the research community. The validity of the questions of the interview protocol was approved by experts and its reliability was assessed by Cronbach's alpha and acceptable value (0.78 = α) were obtained. only one of the companies does not participate in the interview and data were collected with 31companies. The analysis of these data were combined both qualitative and quantitative analysis of the competitive situation in the industry and finally the model used in the study (porter's model) was weighting and prioritization.
At the end, indicators for each of the five forces model was considered and weighted impact of each one on the forces was studied, these forces also used the Friedman test priority order as followe: (1) the intensity of rivalry among competitors,(2) the threat of entry of newcomers, (3) bargaining power of customers, (4) bargaining power of suppliers, (5) the threat of substitute products.
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