surveyed relation between service quality with satisfaction and clientele’s loyalty of private’s and government’s sport locations in Urmia city

Document Type : Research Paper

Authors

Abstract

The purpose of the current research was consideration of the relationship between managers` career self-efficiency and staff organizational commitment with costumers` satisfaction in Kerman province youth and sport general office. Statistical population included 345 managers, staff and youth and sport office of cities and countries managers of Kerman province that because of significance and limited number, in headquarter managers` part 15 persons, in staff and costumers` part based on Morgan table 75 and 150 persons, respectively was chosen randomly for research sample. For access to research purpose Sheerer self-efficacy questionnaire, Allen and Mayer organizational commitment and customer satisfaction self made questionnaire was used. validity of the three questionnaires were confirmed by 15 experts and their reliability were studied in a preliminary study with 30 subjects of experts and calculated as 0.79, 0.87, and 0. 85, respectively. Analysis of the collected data done by descriptive approach and inferential statistics methods, including K-S, single sample t-test, linear regression, multi variable regression, and analysis of the route with help of SPSS software. Results of the research showed that managers` self- efficacy have direct relationship with 0.7 route ratio with staff organizational commitment and also direct relationship with costumers` satisfaction with 0.53 route ratio. Also staff organizational commitment with 0.61 route ratio has direct relationship with costumers` satisfaction. Also managers` career self- efficacy indirectly with 0.96 route ratio and through staff organizational commitment with costumers` satisfaction of youth and sport general office has meaningful relationship.

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