In collaboration with Payame Noor University and Scientific Association of Sports Management of Iran

Document Type : Research Paper

Authors

Abstract

this study provids development strategies of sports tourism in the Minoodasht township. The research method is descriptive–analytical and to collection required information use library and field research)questionnaires and direct observation(. Cronbach's alpha coefficient was used to obtain reliability in this regard, the coefficient obtained (0.74) shows reliability of the questionnair . Also to assess the validity of questionnaire, appearance and content of the questionnaire was approved by 10 experts in the field of tourism experts who are experts in the development of the questionnaire. Groups involved in this research include local people, local managers and tourists. In the first group using Cochran formula and its amendments, the sample size was estimated 380 people, the second group were selected 20 managers and the third group 100 tourists. Data obtained from the questionnaires using SPSS V 18 software and the SWOT model analysis. Findings research shows aerial sports like paragliding sport in the first place among the tourist attractions. Findings research most important strengths and weaknesses in order to develop sports tourism in the city Minoodasht is the low cost of attending sporting events and lack of experience in the development of mutual sport and tourism as well as the most important opportunities and threats is the possibility of the presence of tourists and foreign athletes and the low quality of tourism services agencies. Finally, the integration of internal and external factors on the SWOT model diagram, defensive strategies were identified as optimal strategies.

Keywords

 اصفهانی، نوشین (1388). تحلیل عوامل مؤثر بر توسعه صنعت جهانگردی ورزشی داخلی و خارجی و ارائه مدل برنامه­ریزی استراتژیک در کشور. رساله دکتری. دانشگاه تهران.##حمیدی، مهرزاد؛ رضوی، محمدحسین؛ امیرنژاد، سعید؛ شفیع زاده، شهرام؛ فضلی درزی، اعظم (1389). «تبیین استراتژی‌های گردشگری ورزشی کشور(ایران)». پژوهش نامه مدیریت ورزشی و علوم حرکتی. سال 6، شماره 12. صص 68-51.##شجاعی، وحید؛ تجاری، فرشاد؛ سلیمانی تپه­سری، بهاره؛ دوستی، مرتضی (1390). «برنامه ریزی راهبردی توریسم ورزشی استان مازندران». فضای جغرافیایی. سال 12، شماره 39، صص 194-173.##علی آبادی، سمیرا؛ حسامی، شیما (1393). «امکان سنجی پیوند عملکردی اکوتوریسم و توریسم ورزشی در ایران (مطالعه موردی: استان کردستان)». فصلنامه پژوهش‌های کاربردی در مدیریت ورزشی. سال 3، شماره 3، صص 50-43.##مهدی زاده، عباس؛ طالب­پور، مهدی؛ فتحی، مهرداد (1392). «بررسی وضعیت گردشگری ورزشی در شهر مشهد بر اساس تحلیل »SWOT. پژوهش‌های کاربردی در مدیریت ورزشی، سال 2، شماره 4، صص 36-23. ##محمودی یکتا، مهدی؛ ذبیحی، اسماعیل؛ جورابلو، مسعود (1391). «تأثیر مؤلفه‌های گردشگری بر گرایش گردشگران ورزشی به ایران». نگرش‌های نو در جغرافیای انسانی. سال4، شماره 2، صص 149-139.##

Chalip, L., & Green B.C (2001), “Leveraging large sports events for tourism: Lessons learned from the Sydney Olympics”. Supplemental proceedings of the travel and tourism. research association 32nd annual conference, Fort Myers, FL, June 10–13.##Cho, Kwang-Min (2004), “Developing Taekwondo as a tourist commodity”. International Journal of Applied sports sciences, No13, 53-62..##Emery.P (2010), “past, present, future major sport event management practice: the practitioner perspective. Sport management review” Sport Management Reviewvol.13.pp. 158-170.##Gratton, C; Henry I (2001). Sport in the city: The role of sport in economic and social regeneration.Routledge, Florence, KY, U..##Gibson, H (Ed) (2006). Sport tourism: Concepts and theories. Oxon: Routledge.##Hinch, T. & J. Higham (2005). “Sport, tourism and authenticity”, European Sport Management Quarterly, 3, pp. 243–256.##Icoz,O; Gunlu, E & Oter,Z(2010).Sport tourism destinations as brand and factors affecting destination choices of soccer teams. 5th International congress on business,economic and Management, pp 1-12.##Kennelly, M & Toohey K (2014), Strategic alliances in sport tourism: National sport organisations and sport tour operators, Sport Management Review, pp1-12.##Kim, W., Jun, H., Walker M., Drane D (2015) Evaluating the perceived social impacts of hosting large-scale sport tourism events: Scale development and validation, Tourism Management 48, pp12-32.##Kozak, M (2005). “Comparative analysis of tourist motivations by nationality and destinations”. Tourism Management, 23, pp. 221–232..##Laimer, P., & Weiss, J (2009). Portfolio Analysis (PFA) as a strategic tool for tourism policy: an integrated analysis of overnight data. Tourism Review, 64(1), 17-31.##Taleghani GH.R & Ghafari A (2014), Providing a management model for the development of sports Tourism, The 3rd International Geography Symposium-GEOMED 2013: 289-298.##Tu, Y. H (2011). Destination Marketing on the Internet: The Effectiveness of Advanced DESCENT.Ling Tung University.##Van der Zee, E (2011), Image improvement as a tangible legacy of Hallmark events; the case of the 2010 World Cup in South Africa, Research Master Human Geography and planning Faculty of Geosciences, pp1-23.##Yate, B (2006). “Sport Tourism Planning Template”, Canadian Sport Tourism Alliance and the Ontario Ministry of Tourism and Recreation, pp4-39.##