In collaboration with Payame Noor University and Scientific Association of Sports Management of Iran

Document Type : Research Paper


1 Associate Professor in Sport Management, Payam Noor University

2 M.A in Sport Management, Karaj Islamic Azad University


This paper aims to compare self branding and communication skills between physical education students and other selected students.
Methodology was descriptive; strategically; and survey. Population was all Iranian students. Sampeling way was unlimited society randomized cluster and through use of Morgan's schedual 384 samples were enough. Thus 390 sample recived our questionnaire and 381 questionnaire were filled in(188 physical education students and 193 of others respectively ) .Instrument for datagathering were communication skills questionnaire and self branding questionnaire made by Ghasemi(2015). Questionnaires were used after being approved its validity and relaiability.
Findings showed the average level of communication skills and self branding in all students. But the communication skills and self branding were lower in physical education students in comparison with other students. The difference was significant and physical education students were weaker than others. Mean of communication skills and self branding of physical education students were lower than average as well.


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