Consumer Nationalism Relation with Conspicuous Consumption, Cultural Openness and Perceived Economic Threat in Assessment of Domestic and Foreign Goods
2
University of Tehran, Department of Sport Management
Abstract
Consumer Nationalism as a priority to domestic products based on nationalist sentiments has been the subject of many investigations in recent years. In this regard, according to Krejcie & Morgan chart, 278 cases among 965 undergraduate physical education students of some Tehran and Karaj universities were selected as a research samples. The measuring tools have been CETSCALE of Shimp & Sharma (1987) and questionnaire of Hoseinzade (1386) with reliability 0.841. For data analysis, descriptive statistics and inferential statistics including Spearman coorelation and Mann-Whitney test in SPSS were use with Pstudents were below average. Also there wasn’t relation between nationalism and conspicuous consumption, whereas there was a negative relation between cultural openness and consumer nationalism among students. Moreover, results of Mann-Whitney test imply that girls are more nationalist than boys and they have more than conspicuous consumption. Finally, students with less consumer nationalism had lower assessment of Iranian products.
anet, Z. , Sajjadi, S. N. and Khabiri, M. (2013). Consumer Nationalism Relation with Conspicuous Consumption, Cultural Openness and Perceived Economic Threat in Assessment of Domestic and Foreign Goods. Applied Research in Sport Management, 2(1), 11-24.
MLA
anet, Z. , , Sajjadi, S. N. , and Khabiri, M. . "Consumer Nationalism Relation with Conspicuous Consumption, Cultural Openness and Perceived Economic Threat in Assessment of Domestic and Foreign Goods", Applied Research in Sport Management, 2, 1, 2013, 11-24.
HARVARD
anet, Z., Sajjadi, S. N., Khabiri, M. (2013). 'Consumer Nationalism Relation with Conspicuous Consumption, Cultural Openness and Perceived Economic Threat in Assessment of Domestic and Foreign Goods', Applied Research in Sport Management, 2(1), pp. 11-24.
CHICAGO
Z. anet , S. N. Sajjadi and M. Khabiri, "Consumer Nationalism Relation with Conspicuous Consumption, Cultural Openness and Perceived Economic Threat in Assessment of Domestic and Foreign Goods," Applied Research in Sport Management, 2 1 (2013): 11-24,
VANCOUVER
anet, Z., Sajjadi, S. N., Khabiri, M. Consumer Nationalism Relation with Conspicuous Consumption, Cultural Openness and Perceived Economic Threat in Assessment of Domestic and Foreign Goods. Applied Research in Sport Management, 2013; 2(1): 11-24.