Document Type : Research Paper
Authors
1 Ph.D. Student in Sport Management, of Islamic Azad University, Kerman Branch, Kerman, Iran.
2 Assistant Professor in Sport Management, of Shahid Bahonar University of Kerman, Kerman, Iran
3 Assistant Professor in Sport Management , of Shahid Bahonar University of Kerman, Kerman, Iran.
Abstract
For any measurement and evaluation, the existence of reliable indicators and criteria is necessary to make a more accurate assessment. The aim of this study is to design a model for evaluating the development of sports tourism in Iran. The method of the present study was descriptive-survey, the research is presented in the following two sections; in the first section, which was based on interviews, open, central and selective coding was performed. Based on the response of 15 experts and background literature review , A set of 34 indicators of aspects of sports tourism development was created. According to the panel group of experts, 28 effective indicators in the development of sports tourism were identified. And based on the approval of the panel group, a conceptual model of Iran's sports tourism development evaluation indicators was obtained. Finally, 24 questions were identified as quantitatively appropriate and the questionnaire was given to 210 people from the second study population. Based on the type of coding, the axes related to Iran's sports tourism development evaluation indicators and according to the research literature, economic, political, communication, infrastructure and management axes were selected as sports tourism development evaluation indicators, and in addition, sub-axes of sports tourism development evaluation indicators. They also identified a model that could be used to assess the development of sports tourism. According to the research model, economic, political, communication, infrastructure and management indicators were identified as criteria and indicators for evaluating the development of sports tourism.
Keywords
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