In collaboration with Payame Noor University and Scientific Association of Sports Management of Iran

Document Type : Research Paper


1 1. PhD student in sports marketing management, Payame Noor University, Department of Physical Education and Sports Science, Tehran, Iran

2 Associate Professor of Sport Management, Payame Noor University, Department of Physical ‎Education and Sports Science, Tehran, Iran


This study investigated the the role of media consumption on physical activity based on health pattern and perceived physical literacy in Iranian students. The method of this research was descriptive correlation with Structural Equation Method. The statistical population of this study consisted of all students aged 11-19 years in the whole country that 384 students were selected as statistical sample by cluster random sampling method. Three media consumption and Perceived Physical Literacy Questionnaires (PPLI) of Raymond Sun et al. (2018) and physical activity based on health pattern were used to collect the research data. The formal and content validity of the questionnaires were confirmed and their reliability was obtained using Cronbach's alpha method 0.934, 0.970 and 0.834. For data analyzing by SPSS software and Amos software of Kolmogorov-Smirnov test, Pearson correlation coefficient and structural equation modeling were used. The results showed that media consumption had a positive and significant effect (P=0.001) on knowledge and understanding, communication with others and students' self-confidence. The results showed that media consumption had a positive and significant effect on Physical Activity Staging وExercise and Exercise self efficacy and Exercise Barriers. Therefore, it can be said that media consumption improves the level of physical activity based on students' health patterns and physical literacy So, it is recommended that the media, especially sports media, pay special attention to children in their programs.


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