Document Type : Research Paper
Authors
1 Assistant professor, Sport Management department, Payame –Noor University, Iran
2 2. Assistant Professor in sport management. Sport Sciences Research Institute of Iran
3 PhD in Sports Management, Deputy General Manager of Department of Sports and Youth of Chaharmahal and Bakhtiari Province
Abstract
The purpose of this study was to investigate the presence of industries in Khuzestan province in the field of championship sport and to investigate the causes of it and to present a model in this field. The statistical population consisted of experts and experts in the field of industry and sport, including managers and experts, university professors. The data were collected through theoretical sampling and semi-structured interviews with 23 elites and the data analysis were done by the Foundation Data Theory. The coding method consisting of three stages of open, axial and selective was used for data analysis and coding. MAXQDA software was used for this purpose. The results showed that in the open coding process a total of 368 non-duplicate initial codes were generated. These codes were grouped into 35 concepts based on thematic similarity. These concepts were customer orientation, market orientation, identity, statistics and information, documentation, fanaticism, environment, competitor presence, adverse image of championship sport, quality of championship sport, sport culture, political factors, structure, facilities and spaces, media and communication.Marketing system, human resources, goals development, sports business strategies, past support feedback, financial, attitudes, sports performance, legal, communication, transparency, accountability and commitment, strategy and planning, monitoring And control, incentives for industries, advertising and copyright, education, branding, motivation. Finally, the research model was drawn up and approved by 5 research samples.
Keywords
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