The Application of Logos in Representation of The Advertisements of Islamic Republic of Iran Sport Federations Semiotics Perspective

Document Type : Practical

Authors

1 Associated Professor in Linguistics, Department of Linguistics and Forigen Languages, University of PayamNoor, Tehran, Iran.

2 Department of foreign languages and linguistics, school of Post graduate studies, University of Payam Noor, Tehran , Iran

Abstract

Logos consists of text and visual codes designed to create organizational identity,In other word logos are symbols to represent something else, Logos are written or visual signs, Each sport Federation has its own specific beside its own audience. Stabilizing and promoting this position, maintaining the current active population and fans and expanding the influence and attraction of the audience of that sport requires a logo to transmit hidden meaning and message in The shortest time to make the greatest effect on the viewer. of course, it should be noted that in this comparative study, it was found that some of the logos of our national federations do not have this feature and it is necessary to strengthen this communication channel, or in other words and use of it as a bridge between the official institution of the federation and The social context to provide relations so they should be changed this regard.

Keywords

References

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Applied Research in Sport Management
Volume 10, Issue 1 - Serial Number 37
Summerr 2021
August 2021
Pages 45-56

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History

  • Receive Date: 24 February 2021
  • Accept Date: 22 June 2021

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