Document Type : Research Paper
Authors
- کیهان keihan 1
- Reza Nikbakhsh 2
- Abolfazl farahani 3
- Ali Mohammad Safania 4
- Mohsen Bagherian Farahabadi 5
1 1- PhD student of sport media and marketing management group, Islamic Azad University Science and Research Branch, Tehran, Iran.
2 Associate professor of sport management, Islamic Azad University South Tehran Branch.
3 Professor Of Sport Management, Payame Noor University
4 Professor of physical education and sport science, Islamic Azad University Science and Research Branch, Tehran, Iran.
5 Professor of physical education and sport science, Islamic Azad University Science and Research Branch, Tehran, Iran
Abstract
The present study was conducted to model the development of sports businesses with an e-commerce approach. From the methodological point of view, the present study is of mixed type (quantitative and qualitative). The statistical population included sports management experts and specialists familiar with business and e-commerce. Targeted sampling methods and theoretical saturation index were used for sampling and 24 experts and experts were interviewed. In the qualitative section, the Delphi technique was used in three stages, so that the findings of all two of them were presented in three stages and the first three were used. To confirm this, the retest method was used and the results showed that the relationship between the percentage of agreement within the subject is equal to 0.92, which is appropriate. After identifying the factors affecting the development of sports businesses with the e-commerce approach, the factors in the matrix table were compiled as a questionnaire and provided to the research sample and they were asked to complete the questionnaires based on the ISM method. To determine the causal relationships of the indicators, the structural-interpretive modeling method was used and Micmac software was used to draw the model. Finally, 7 major categories including legal environment, management, environmental, education and awareness, organizational, cultural and social, and innovation and creativity in the development of sports business models with e-commerce approach were identified.
Keywords
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