In collaboration with Payame Noor University and Scientific Association of Sports Management of Iran

Document Type : Research Paper

Authors

1 Associate Professor, department of sport science, tarbiat dabir university,Iran,Tehran

2 Associate Professor, Technical and Vocational Univerisity, Iran, Tehran

Abstract

The purpose of this study was to design the organizational image among the sport and physical education students.The present study was a descriptive survey in terms of purpose and method of data collection in both qualitative and quantitative stages. In the qualitative phase, while studying literature review and semi-structured interviews with 13 experts, 69 initial concepts were obtained after two Delphi Fuzzy Method (DFM) rounds. The population of the study was all Iranian physical education students and a sample of 432 undergraduate, postgraduate and doctoral students randomly selected. After exploratory factor analysis, confirmatory and structural modeling using SPSS and LISREL software in addition to confirm the validity and reliability of the tool used, finally 10 factors in the form of 61 Structural Imagery items of Shahid Rajaee School of Sport Sciences In terms of impact coefficients are: geographical location of the school, sports, educational space, dormitory, laboratory space, functions, extracurriculars, human resources, student financial support and identity; The Future of Shahid Rajaee University in General and the Faculty of Sport Sciences in particular Human resources, material support programs for students and reinforce concepts related to identity martyr Rajai School of Sport Sciences can contribute to growth and organizational development of the school.

Keywords

  • Afjeei, A., et al. (2016). “Barriers and Challenges to Promoting Organizational Image in Higher Education Universities and Institutions [In Persian].” Journal of Law Education 4(4): 175-191.
  • Ali, A., & Ullah, O. (2018). “The Impact of Organizational Image and Organizational Citizenship Behavior on Employee Performance”. Journal of Research & Reflections in Education (JRRE), 12(1).
  • Azoury, N., Daou, L., & Khoury, C. E. (2014). “University image and its relationship to student satisfaction-case of the Middle Eastern private business schools”. International strategic management review, 2(1), 1-8.
  • Bagheri, M. and A. Erfanifar (2010). “Designing a Component Model for Influencing the Organizational Image of Imam Sadegh University [In Persian].” Strategic Management Thought Journal 3(8): 29-37.
  • Dadmand, F. and Z. Mohemi (2018). “Police organizational image based on citizen mental models [In Persian].” Police management research 13(3): 381-398.
  • Dhir, S., & Shukla, A. (2019). “Role of organizational image in employee engagement and performance”. Benchmarking: An International Journal.
  • Divandari, A., et al. (2011). “Identifying and Evaluating Factors Affecting Organizational Image by a Mixed Approach [In Persian]” Journal of Business Management Perspective 10(39): 143-180.
  • Fox, K., & Kotler, P. (1985). “Strategic marketing for educational institutions”. New Jersey.
  • Gribas, J., Disanza, J., Legge, N., & Hoseyni, M. and R. Farhadi (2012). “Identification of brand image measurement scales at university” [In Persian]
  • Hartman, K. L. (2018). “Organizational Image Repair Tactics and Crisis Type: Implications for Crisis Response Strategy Effectiveness”. Journal of International Crisis and Risk Communication Research, 1(2), 3.
  • Hashemi, M., et al. (2018). “Designing an Organization Model of Higher Education Institutions and Institutions with an Interpretive Structural Approach [In Persian]”. Journal of Research in Educational Systems 16(36): 231-260.
  • Hoseyni, M. and R. Farhadi (2012). “Identification of brand image measurement scales at university” [In Persian]
  • Mazandarani, S., et al. (2017). “Investigating the Relationship between Organizational Image and Customer Satisfaction in Golestan Province Social Security Organization [In

 

 Journal of Tomorrow Management 13(53): 125-134.

  • Mirsafian, H. and F. Afshari (2017). “The pattern of perceived organizational support relationships, organizational apathy and organizational image in Isfahan Municipality Sport Organization [In Persian]”. New Approaches in Sport Management 5(17): 73-86.
  • Norris, M., & Lecavalier, L. (2010). “Screening accuracy of level 2 autism spectrum disorder rating scales: A review of selected instruments”. Autism, 14(4), 263-284.
  • Pérez, J. P., & Torres, E. M. (2017). “Evaluation of the organizational image of a university in a higher education institution”. Contaduría y administración, 62(1), 123-140.
  • Schlesinger, W., Cervera, A., & Pérez-Cabañero, C. (2017). “Sticking with your university: The importance of satisfaction, trust, image, and shared values”. Studies in Higher Education, 42(12), 2178-2194.
  • Sharma, M. (2020). “The Role of Institutional Pressures on Green Supply Chain Practices in Building the Organizational Image: An Empirical Study of Indian Hospitals”. In Supply Chain and Logistics Management: Concepts, Methodologies, Tools, and Applications (pp. 1532-1545). IGI Global.
  • Thomas, J. R., Nelson, J. K., & Silverman, S. J. (2015). “Research methods in physical activity”. Human kinetics.
  • Vosooghi, A., et al. (2018). “Identifying Factors Influencing Organizational Impact [In Persian]”. Journal of Law Management Research 12(4): 567-586.