Futurism in public sports:Sustainable monetization scenarios

Document Type : Research Paper

Authors

1 Department of Physical Education and Sport, Isfahan Branch (Khorasgan), Islamic Azad University

2 . PhD student in Sport Management, Department of Physical Education and Sport Science, Isfahan (khorasgan). Islamic Azad University, Isfahan, Iran

3 Assistant Professor of Economics, Ayatollah Boroujerdi University, Boroujerd, Iran

Abstract

All sport is directly related to dynamism and mental health and also has a significant role in the development of health literacy and leads to increased health at all ages. But despite much progress, it is still looking for a way to generate sustainable revenue. The present study aims to predict the future of professional sports in Iran, to discover the future of All sports and to develop sustainable income generation scenarios for 1414 (2035) and to present a strategy. Futurism with a scenario approach has been used due to the method of intuitive logic and to design the scenarios, the method of trend analysis and uncertainties and a six-stage integrated scenario model were used. The participants of the present study included 25 domestic and foreign stakeholders of Iranian All sports who were selected based on purposive sampling.Data were collected through interviews and open-ended questionnaires.Based on the findings, the analysis of the 30 main factors obtained eventually led to the production of two key uncertainties that formed the basis of the four main scenarios of sustainable monetization of Iranian All sports.

Keywords

References

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Applied Research in Sport Management
Volume 10, Issue 3 - Serial Number 39
Winter 2022
March 2022
Pages 51-63

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History

  • Receive Date: 08 May 2021
  • Revise Date: 14 June 2021
  • Accept Date: 31 January 2022

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