Document Type : Research Paper
Authors
1 Ph-D sport management, Urmia University
2 Student of Sport Management, Faculty of Physical Education, University of Tehran
3 Department of Physical Education, Faculty of Humanities, Tehran University, Islamic Azad University, Tehran, Iran
4 Ph.D Student in Sport Management, Islamic Azad University, Gorgan Branch
Abstract
The purpose of this study was to identify and rank socio-cultural factors affecting making culture in sport of Iran. The statistical population consisted of experts in the field of sport and sociology of sport who had full knowledge of the subject matter of the research. Based on a bullet-shaped selection, 18 people were identified as the sample of the study. In the present study, in order to design a conceptual framework, the research was assisted by three-branch theory. In order to identify the socio-cultural factors affecting the promotion culture in Iran's sport, the theoretical foundations of the research as well as the opinion of experts have been used. To this end, the researcher first identified the factors affecting the resources of the articles, identifying a number of factors and then using experts' opinion of the experts to do these factors. In this research, the total number of eight socio-cultural factors affecting making culture in sport of Iran, including family, friends, mass media, social media, Social attitude, religion, social environment and social structure, has been identified and finalized. In order to rank the factor, the Electra method was used with using the ES software. The results showed that the family with overcome 7, the most important socio-cultural factors affecting making culture in sport of Iran, and the social and social structure of the environment with the overcoming of one, the least important socio-cultural factors affecting making culture in sport of Iran.
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